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Thatsmuchbeta is where my two passions meet. Animation and climbing. I’ve worked in animation for years, and understanding body mechanics has always been a big part of that job. Eventually I realized those same skills could help me understand my own climbing and the mistakes I kept making. That led to the animated climbing tips and relatable gym moments I now share on Instagram and YouTube.

The shop is a natural extension of that work. It lets me keep creating videos, testing ideas, and putting more time into the kind of climbing content I love making. Every design here is made by someone who climbs, pays attention to the details, and genuinely enjoys bringing these moments to life.